St. Georg is one of Hamburgâ¿¿s most vibrant, diverse neighbourhoods, rife with trendy boutiques good restaurants, reputable theatres and inviting street cafés. The latest addition to the local scene is the new George Hotel, which adds a touch of old-school elegance to the hip and fashionable quarter.Interior designer Sibylle von Heyden of SynergyHamburg chose old, English-style social clubs as her inspiration for The George, combining classic sensibilities with modern design motifs. Accordingly, the hotel features a noble library, a smokerâ¿¿s lounge complete with leather furniture, a sophisticated bar and an impressive restaurant serving Mediterranean fare. The Georgeâ¿¿s 118 rooms, five junior suites and two penthouses all come equipped with flat-screen TV, Internet access, mini-bar and safe, while three grand, timber-floored event rooms provide for all business and entertainment needs. And after a day out on the town shopping, site-seeing or admiring Hamburgâ¿¿s charming Alster Lake – only a few minutes walk from the hotel itself – guests can relax at The Georgeâ¿¿s light-flooded rooftop spa, an urban retreat in the middle of the bust